How are people being engaged?
Mobile and social technologies are changing expectations on engagement with personalised and instant engagements becoming expected.
For example, airline companies have been seen to use interactive billboards, to promote their flights in real-time.
The boards, installed in London were used to remind people how magical flying can be, seen from the perspective of a child. All this is underpinned by surveillance technology that allow the screens to interact with the aircraft overhead.
The system tracks the plane and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination.
Other features include a weather feed reading cloud height to determine optimum visibility and weather conditions to show the ad, alongside daylight hour restrictions.
Other destinations will be accompanied by other information such as the lowest available fare or the temperature in the destination. The destinations can also be updated immediately depending on changing focus routes for the airline.
Following the example of Sunshine Aquarium - Japan
Let's look at the example of Sunshine Aquarium. People struggled to navigate their way to the Tokyo based aquarium. As a result they utilised Internet of Things technology and found a new way to engage.
They use real time GPS data and imaging to create an app in which penguins lead the way there! By combining sensors and wearable technology with entertainment, and the scientific fact that most humans are attracted to cute animals, meant a result in a successful marketing campaign and information system. People used their camera and GPS data to follow the penguins to the aquarium.
Put simply there a number of opportunities to accelerate performance and they are listed below:
- Gain engineering insight from operational performance
- Ensure connected products deliver targeted business value
- Manage complexity of connected IoT systems
- Capitalize on software as the primary means to deliver business value
- Improve engineering time to value by deploying in a secure private cloud