You’ll hear lots from your customers, so how do you bring it all together to work out what their main problems are and how your innovation can change that? A good first step is to create personas of your different customer types, to classify what you’re hearing from them.
A customer persona represents a cluster of users who exhibit similar behavioural patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. Personas answer the question, ― who are we designing for? Learn how to create personas here.
Question: Personas let you design well and add value
Question: Personas help you conduct market analysis
Question: Personas let you identify messaging and communications
This is all about Design Thinking. Check out this video on the way to approach customers by really walking in their shoes.
Question: The best way to approach customers is to show empathy
Question: You should use customers to help you brainstorm
Question: You should reject any idea that seems a little bit crazy