Digital footprint and online reputation
Course overview
Every time you use the internet, you leave a digital footprint. A trail of information that shapes how others see you and how organisations use your data. This module reveals the difference between your active footprint, which includes things you knowingly do online like posting, commenting, or sending emails, and your passive footprint, which is created when data is collected about you without your direct input, such as location sharing or browsing habits.
You’ll discover why your digital footprint matters. A positive online presence can open doors to new opportunities, while a careless one may affect your reputation, job prospects, or even your security. The module explains how cookies and trackers gather information about you, and why it’s important to use privacy settings to control what you share. Social engineering is explored, showing how cybercriminals can use your digital footprint against you. Practical advice is given on how to check your footprint, set up alerts for your name online, and manage privacy settings. You’ll learn the importance of strong, unique passwords and keeping your software up to date to protect your accounts.
The module also guides you through removing old profiles and understanding your online reputation. It highlights how your posts, comments, and photos can impact how you’re perceived, and offers best practices for maintaining a positive image. By thinking before you post, regularly reviewing your online presence, and being mindful of your interactions, you can take control of your digital footprint and build a reputation that reflects your true self.
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